Willem van der Maden

Postdoctoral Researcher

I'm Willem van der Maden, a researcher and lecturer at the IT University of Copenhagen, exploring how people interact with AI to design systems that enhance wellbeing and improve user experiences.

Recent Publications

The Centers and Margins of Modeling Humans in Well-being Technologies

The Centers and Margins of Modeling Humans in Well-being Technologies

2025
Zhu, Jichen, Sanches, Pedro, Tsaknaki, Vasiliki, van der Maden, Willem, Kaklopoulou, Irene
CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems

This paper critically examines how machine learning models humans in three case studies of well-being technologies, surfaces the assumptions that center normative bodies and marginalize complexities, and uses agential realism to propose more inclusive, posthuman-centered ML modeling approaches.

When Discourse Stalls: Moving Past Five Semantic Stopsigns about Generative AI in Design Research

When Discourse Stalls: Moving Past Five Semantic Stopsigns about Generative AI in Design Research

2025
van der Maden, Willem, van der Burg, Vera, Halperin, Brett A., Jääskeläinen, Petra, Lindley, Joseph, Lomas, Derek, Merritt, Timothy
arXiv

This essay analyzes how Generative AI is reshaping design practice and identifies five common “semantic stopsigns” — reductive framings that stall deeper inquiry. Drawing on two expert ACM‑conference workshops and interviews with design practitioners, it reframes these stopsigns into nuanced perspectives that help researchers and designers engage more productively with emerging GenAI tools.